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	<title>Bottom Line &#124; SEO Blog &#124; Search Engine Optimization Raleigh &#124; 888.988.8892</title>
	<link>http://www.bottomlineseo.com</link>
	<description>Bottom Line SEO, LLC offers SEO, Web Design and Social Media Services for Small Businesses and is the sister company of Unlimited Web Solutions</description>
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		<title>We&#8217;ve Moved!</title>
		<description><![CDATA[Our blog is now located on the new web site. Come check us out!]]></description>
		<link>http://www.bottomlineseo.com/weve-moved/</link>
			</item>
	<item>
		<title>Another Example of Guest Posting for SEO</title>
		<description><![CDATA[Link love is a two-way street. Carol Roth really knows what she&#8217;s doing. Take a look at her latest post, &#8220;85 Ways to Battle Business Overload.&#8221; Did she come up with all 85 of them? Of course not. She enlisted the help of 85 bloggers such as yours truly. I only wrote about one way to battle business overload &#8211; it&#8217;s item #4 on the list: http://www.carolroth.com/unsolicited-business-advice/?p=5662 Are you doing this with your blog? If not, why not? (Yes, I&#8217;m aware of the irony here, as obviously I haven&#8217;t done it either. Kick in the pants duly received and accepted.)]]></description>
		<link>http://www.bottomlineseo.com/another-example-of-guest-posting-for-seo/</link>
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		<title>What Would Sun Tzu Say?</title>
		<description><![CDATA[I think Sun Tzu would agree with Timothy Ferriss. In fact, I suspect that Ferriss&#8217;s &#8220;Margin Manifesto&#8221; blog post was heavily influenced by The Art of War. Ferriss: &#8220;Is more distribution automatically better? No. Uncontrolled distribution leads to all manner of head-ache and profit-bleeding, most often related to rogue discounters. Reseller A lowers pricing to compete with online discounter B, and the price cutting continues until neither is making sufficient profit on the product and both stop reordering.&#8221; Ferriss raises a great point about increasing sales and revenue at the expense of net profit. Master Sun seems to be referring<a href="http://www.bottomlineseo.com/what-would-sun-tzu-say-2/" class="read-more"> Read the Rest...</a>]]></description>
		<link>http://www.bottomlineseo.com/what-would-sun-tzu-say-2/</link>
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		<title>What Would Sun Tzu Say?</title>
		<description><![CDATA[I&#8217;ve been studying Sun Tzu&#8217;s Art of War for the past few weeks, attempting to translate it into internet marketing terms. So far, the text has mostly reinforced decisions that I&#8217;ve already made. We decided awhile back to re-brand ourselves. When we initially launched, we marketed ourselves as an SEO company. We came to realize that SEO wasn&#8217;t the best thing we could offer. We also realized that trying to compete with other established SEO companies was a losing battle. We needed to make SEO companies into strategic allies, not competitors. More importantly, though, we saw that we were missing<a href="http://www.bottomlineseo.com/what-would-sun-tzu-say/" class="read-more"> Read the Rest...</a>]]></description>
		<link>http://www.bottomlineseo.com/what-would-sun-tzu-say/</link>
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		<title>Avoiding Burnout: What Would Sun Tzu Say?</title>
		<description><![CDATA[That&#8217;s my biggest challenge of the week. Have you ever been through that season of business where you realize that, while you have too much to do, your next task is to go out and find more clients, which will result in even worse overload. I&#8217;ve been through this phase several times in the last couple of years. I&#8217;m quite pleased with my progress. I&#8217;m wearing about half of the hats in this business, writing 2 books, and serving in leadership roles within several different groups. And I&#8217;m starting two more additional group. And I can&#8217;t seem to stop my<a href="http://www.bottomlineseo.com/avoiding-burnout-what-would-sun-tzu-say/" class="read-more"> Read the Rest...</a>]]></description>
		<link>http://www.bottomlineseo.com/avoiding-burnout-what-would-sun-tzu-say/</link>
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		<title>New Column: The Art of Internet Marketing</title>
		<description><![CDATA[Based on the last series of blog posts, I&#8217;ve decided to start a new column for this blog. It may develop into an e-book over time. I&#8217;ll be posting this on Tuesdays each week. (Admittedly, this is the only column so far!) The idea is based on Sun Tzu&#8217;s Art of War (I&#8217;m using the Lionel Giles translation). I am experimenting with a new literary process that I call &#8220;rewriting by substitution.&#8221; It amounts to taking the book&#8217;s original text and substituting certain words. For example, &#8220;war&#8221; becomes &#8220;internet marketing.&#8221; &#8220;State&#8221; becomes &#8220;Business.&#8221; &#8220;Ruler&#8221; becomes &#8220;Business Owner.&#8221; So on and<a href="http://www.bottomlineseo.com/new-column-the-art-of-internet-marketing/" class="read-more"> Read the Rest...</a>]]></description>
		<link>http://www.bottomlineseo.com/new-column-the-art-of-internet-marketing/</link>
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		<title>Carol Roth: Example of Paying the Link Love Forward</title>
		<description><![CDATA[Trying to figure out how to improve the search engine performance of your blog? Watch what Carol Roth does on her blog, &#8220;Unsolicited Business Advice.&#8221; Specifically, she solicits contributions from individual authors and publishes the list of their entries, along with links back to their web sites. This works brilliantly, and I&#8217;ve already seen more than one contributor post a link on Facebook. Take a look at her recent post about using video in business. She posted contributions from 75 different people. It&#8217;s a win-win all around. Disregarding any human traffic that she gets to the blog (and I&#8217;m sure<a href="http://www.bottomlineseo.com/carol-roth-example-of-paying-the-link-love-forward/" class="read-more"> Read the Rest...</a>]]></description>
		<link>http://www.bottomlineseo.com/carol-roth-example-of-paying-the-link-love-forward/</link>
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		<title>Twitter Status and SEO</title>
		<description><![CDATA[Confession: this blog post is an example of blatant SEO. According to Google, the phrase &#8220;Twitter status&#8221; is searched 14,800 times per month in the U.S. as of this posting. I&#8217;m doing this on purpose to prove a point: blatant SEO isn&#8217;t necessarily a bad thing if it&#8217;s done correctly. In the case of this particular post, I had no idea what I was going to write about before I started. I just knew that I was going to put the words &#8220;Twitter status&#8221; in the title tags and that it had to be at least somewhat relevant to SEO.<a href="http://www.bottomlineseo.com/twitter-status-and-seo/" class="read-more"> Read the Rest...</a>]]></description>
		<link>http://www.bottomlineseo.com/twitter-status-and-seo/</link>
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		<title>Internet Marketing and the Art of War (Part 6 of 6)</title>
		<description><![CDATA[Week 1 – Week 2 - Week 3 &#8211; Week 4 &#8211; Week 5 Sun Tzu said: “One whose general is capable and not interfered with by the ruler will be victorious.” Who is the “ruler,” exactly, when it comes to internet marketing? The answer is different depending on the type of business. I&#8217;ll use our industry as an example here – Google. SEO companies who have relied on “gray hat” strategies to make money for the last few years have found that Google is interfering with their efforts much more these days. They built business models on the practice of manipulating<a href="http://www.bottomlineseo.com/internet-marketing-and-the-art-of-war-part-6-of-6/" class="read-more"> Read the Rest...</a>]]></description>
		<link>http://www.bottomlineseo.com/internet-marketing-and-the-art-of-war-part-6-of-6/</link>
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		<title>Internet Marketing and the Art of War (Part 5 of 6)</title>
		<description><![CDATA[Week 1 – Week 2 - Week 3 &#8211; Week 4 Sun Tzu said: “One who is fully prepared, and awaits the unprepared, will be victorious.” What is your unbeatable competitive advantage? What can you do better than anyone else? What relationships do you have that your competitor does not have? For what opportunities are you positioned in a superior way? On the battlefield, an army lies in wait to make an ambush on another army, or prepares to attack an encampment or city that cannot prepare for the assault. A predator lurks in the shadows to catch unsuspecting prey. In the<a href="http://www.bottomlineseo.com/internet-marketing-and-the-art-of-war-part-5-of-6/" class="read-more"> Read the Rest...</a>]]></description>
		<link>http://www.bottomlineseo.com/internet-marketing-and-the-art-of-war-part-5-of-6/</link>
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